• Latin America

Latin American Leadership Academy

$ 80,000.00 Needed Donation



This project aims to achieve the empowerment of civil society organizations to guarantee their full participation and assume responsibilities in the spaces that guide the local development process. and the construction of full citizenship. Based on new skills such as the use of social networks, the identification and training of agents of change (natural social leaders), as well as conflict management. The work is aimed at transforming the practices of understanding and application of democratic rules and citizen participation in the communities. Along these lines, it offers tools for the beneficiaries to incorporate issues and problems of social reality into their activism, with an approach that values ​​diversity and promotes equal rights for all citizens. It is intended primarily for Latin America, with special emphasis on Cuba, Nicaragua and Venezuela.


The Academy strives to produce a new generation of public policy leaders unwavering in their commitment to free enterprise, democracy, upholding human values, and fighting climate change. To accomplish this, the Academy identifies, recruits, trains, and places agents of change in government, politics, and the media. In addition to providing knowledge to certain agents who can carry an economic agenda in their nations, and how they can make their economies more functional and green, in addition to being actors in more just societies and with respect for human rights.





A new ghost haunts Latin America: encouraged by populism, the economic crisis, corruption, violence and eternal inequalities. The turbulent Latin American reality seems to bring a new conflict every day, but given the fragmentation and regional heterogeneity it is necessary to clarify the differences of each of the struggles so as not to fall into apocalyptic approaches.

For dictatorial regimes associated with a constant and degrading violation of human rights, Venezuela and Nicaragua, join countries where the problems are centered on the economic, such as Argentina and Chile, on social struggles, such as Ecuador, on political instability, like Peru, or in insecurity and terrorist and social violence, like Colombia and Mexico.

It has also been hit by drug trafficking, insecurity and corruption. Likewise, today presents serious dangers for the stability of the region, the presence of dictatorships such as the Cuban one, which has financed and organized extremist movements in several countries and has managed to destabilize democratically elected governments.

  • Political Participation

Independent governors and mayors are already legion in practically all the Latin American republics, causing an unintelligible atomization of the representation of political life, which shows the decline of a facet of representative democracy based (until now) on parties. It is about a “presidentialization of political systems and electoral campaigns”, increasingly focused on the personality of the candidate and not on the machinery of the parties, consequently eroding the institutionalization of politics (the contest is about independent individuals with their own ideas and programs rather than parties with structures, ideologies and teams). Thus, the data from the latest report by the Latinobarómetro Corporation are incontestable: public opinion’s trust in the parties is the lowest (15%) of all the political institutions that are being asked about. The risks of this situation are high, because in a very short time Latin American politics could be pregnant with outsiders, caudillos, unscrupulous rich men or populists with inflammatory speeches. Recovering the institutional framework of political representation (restoring confidence in political parties) will be one of the great tasks to be faced by the Latin American political class.

The emergence of the Protestant churches: Latin America continues to be predominantly Catholic. But the data reveal a growth in both secularism and Protestantism in the last quarter century. A reality that has resulted in a greater public presence and more political weight. Thus, for example, Guatemala already has an evangelical president, Jimmy Morales. And in Costa Rica the evangelist Fabricio Alvarado took the lead in the second electoral round. Likewise, in Brazil Jair Bolsonaro in Brazil. And in Colombia there were two electoral lists identified with evangelical Christian groups: the Mira Movement and Justa Libres.

  • Insecurity and Inequality

Latin America has 8% of the world’s population but accounts for 33% of murders worldwide. These figures radiograph a terrible reality: Latin America continues to be the most violent and unequal region on the planet, although many countries have reduced poverty in economic terms during the last decade. As theorganization recently reported InspirAction / Christian Aid, throughout the region the per capita income of the richest 10% is 14 times higher than that of the poorest 40%. Inequalities in many areas. 45 million indigenous people and 150 million people of African descent represent more than 30% of the population of Latin America, but they are the population with the lowest income and the fewest opportunities to access education and public services. For their part, women account for a large part of informal work, and suffer the scourge of gender violence, to such an extent that Latin America is one of the most violent regions in the world. Suffice it to remember that of the five most dangerous countries for women in the world, four are in the region, with El Salvador being the country with the highest rate of homicides of women on the planet.

  • Environment

“Overexploitation and unsustainable use of natural resources; air, land and water pollution; increase in the number of invasive alien species and climate change, are, among others, the causes of the degradation, reduction and loss of biodiversity in America Latina, “according to the reports of the Intergovernmental Scientific-Regulatory Panel for Biodiversity and Ecosystem Services (IPBES). The American continent is home to about 35% of mammals, 35% of reptiles, 41% of birds and 51% of the world’s amphibians, but they receive increasing threats.


That is why, from the Foundation NewGeneration present the Latin American Leadership Academy Proposal. The Academy seeks to reach young people and that they can promote the necessary changes in their countries. To do this, it will be directed to several functions. One of them would be training or education in areas such as: human rights, government systems, governance, free markets and international politics. A second line of action would be the creation of Forums organized with other civil society organizations derived from the topics previously discussed in the training. The difference is in the use of new technologies for this purpose.





  1. To successfully present small-scale social solutions and public policy projects (3 in total with a maximum of 3 months duration)
  2. Promote freedom of information and civic activism.
  3. Promote the humanistic and transformative content present in the Universal Declaration of Human Rights, in order to contribute to the construction of democratic societies founded on pluralism.
  4. Develop educational strategies aimed at popular sectors, community organizations, NGOs, students and workers. The organization can work under the methodological tools of courses, workshops, forums and discussions.
  5. The creation of a research center that collects and reports on the economic and social situation of Latin American nations
  6. The creation of multimedia content to be able to reach the public more easily (Podcast, Online Television, Videos, etc.)
  7. The distribution of academic content on the ideas previously raised (Books, articles, Documents, etc.) 
  8. The creation of an academic space where new ideas are formed and debated around freedom, justice and democracy.
  9. The creation of a study group and / or committee on climate change to produce reports on the current state of the countries regarding the environment.
  10.  The promotion of an economic program that helps to liberalize the Latin American economies.
  11. Promote the humanistic and transformative content present in the Universal Declaration of Human Rights, in order to contribute to the construction of democratic societies founded on pluralism.



  • Creation of the Development Information Center, which will have the task of collecting information on the State of Human Rights, economic and social development and the incidence of climate change. This center will be established in the first days of the start of the project and will operate during the entire project period; It will be based on the constant search for information and will be freely accessible. He also plans to work with volunteers in different fields. By December 2021, the Center will prepare 2 annual reports, one for Human Rights and the other for economic and social development and its impact on climate change.
  • The creation of multimedia content to be able to reach the public more easily (Podcast, Online Television, Videos, etc.). For this we will use new technology tools. The idea is to make an informative program every week (YouTube, Facebook and Podcast) with various guests, academics, activists, journalists etc. Also upload in the networks with which we have frequent content of educational analysis regarding democracy, free market, experiences of other nations, effects of public policies for climate change, governance and modern activism (use of social networks)
  • Identify possible agents of exchange in Cuba, Venezuela and Nicaragua.

Due to experiences from previous projects, such as the Babel Project (Villa Clara-Cuba / 2014-2018), people prefer to follow social leaders born in their own communities who identify with the real problems of the environment, that is why, NewGeneration, is It focuses on identifying those -agents- that can generate opinions and / or necessary changes at the local level. This would help create a pool of useful assets to move the masses in different contexts. (See experiences of the former Communist Republics in Eastern Europe)

After identifying them, work with them on the concept of -non- violent struggle- adapted to the particularities of the country.

For this we would initially work with allied organizations in Cuba, Venezuela and Nicaragua, these would be: Corriente Martiana (Cuba), Cuba Decide, Movimiento 19Abril (Nicaragua) and Vente Venezuela (Venezuela).

Then they would be extended to other allied groups and organizations.

Identification process: these people will be identified according to the following characteristics.


  1. Acts beyond the immediate objectives, actively participating in the development of ideas or solutions.
  2. Associate and connect questions, problems and ideas from different fields.
  3. He takes calculated risks when he sees fit.
  4. Look for opportunities to experiment with different ways of doing things.
  5. Challenge the status quo and install schemas. Question the way things have traditionally been done.
  6. It is sensitive to situational forces that promote or inhibit ideas of change.
  7. Evaluate the ideas of others with a positive attitude.
  8. Generates new ideas on your own initiative.
  9. Involve others in the change.
  10. Put new ideas into practice.
  11. Obtains and provides resources to enable the implementation of change initiatives.
  12. Promotes creativity and innovation.
  13. Get involved in networks to identify who could bring new perspectives.
  14. He serves as a model of the change he expects from others, he is a leader.
  15. Values ​​and recognizes those who take initiatives and act creatively.
  16. Visualize the changes as opportunities.


Training Plan:

After identifying the -change agent- they would undergo training in 6 parts or workshops of 2h each in small groups (no more than 10 people). Activists such as Rosa Maria Paya and Mariana Corina Machado will participate in them, as well as political actors who apply non-violent struggle.

  1. Know Yourself (Motivational) Promoters would list five or more of your skills and think about how these would be useful for leading in their community and how you can replicate the information. Their strengths and interests are valuable tools and would help determine the roles within the project, whether in communication, actions or work on social networks. Confidence increases when they are aware of what they can contribute.
  2. First step. Involve your environment. Think of five or more of the friends with whom you can share information about human rights, healthy democracy, and social change. Consider how they feel most comfortable involving other people. Do you like to be in the forefront of the action or do you feel more comfortable sharing words and images with your online communities? Put in place what feels good to them.
  3. Second step. Expand the information. Practice how you would speak to other people, a wider audience. Thinking of ways to start a conversation or address the topic of human rights and democracy can help them feel more comfortable and more confident. There is no wrong way to reach other people. Carefully consider how they could speak to different audiences such as friends, mother and father, teachers, and fellow students.
  4. Identify allies. Who are the people in your life who support you and listen to your voice? You can think of some allied people, go to them. If not, is there a trusted person in the school or community who you would like to involve in your activism?
  5. Independence. Search the community for resources that can have a positive impact. Each community is different, so it may be necessary to investigate and ask around to find community partners. Either get involved in activism with other organizations or with your own initiatives. These can be from distributing propaganda in a certain area, to creating social action groups.
  6. Give them the tools. At the end of the training, the promoters will present ideas of short duration according to their area of ​​action. And follow up. For this, work groups would be created where the impact of the promoters’ actions in the different areas would be evaluated. The serious measurement, number of people reached, number of activities carried out, number of new promoters.

  • Launch small-scale calls that focus on the project’s priorities; these actions will be small-scale to be developed in the communities (there will be 3 projects in total, 1 for Central America, another for the Caribbean and another for South America) and for which They will allocate 1000 dollars each. This call will be made in the form of a contest; 3 unique projects will be approved to be developed in 3 months in small communities, these projects will be approved under the criteria of:
  • Fight against climate change where the community is involved
  • Public campaigns to strengthen Human Rights
  • Small local initiatives of entrepreneurs

These projects aim to involve communities in the process of awareness, analysis and problem solving and thus identify the advantages for its application on a large scale.

  • Carry out “Latin American Classrooms” training workshops. There will be 4 workshops that will be given throughout the year. They will last 20 hours each.
  1. First Workshop: Democracy in the Americas. This workshop is intended for the new generations of activism, especially in the areas of feminism, the LGBT community, Afro-descendants and participatory democracy. The impact of these issues when building democratic societies. The effective application of the law and the impact of corruption when building stable states. The format will be in the form of a conference and exchange of ideas. It will last 20 hours, divided into 10 sessions of 2 hours each. 10 students will participate and the speakers or professors will be recognized activists in the region, ambassadors, political analysts and politicians in office.
  2. Second Workshop: Economy in Growth and Fair. This workshop will be aimed at young entrepreneurs. It would serve to promote economic programs that help liberalize Latin American economies, based on the knowledge of Friedrich A. Hayek, Ludwig Von Mises, and Milton Friedman. The format will be in the form of a conference and exchange of ideas. It will last 20 hours, divided into 10 sessions of 2 hours each. In it, 10 students will participate and the speakers or professors will be students from Latin American universities, managers of small European companies that operate in the area.
  3. Third Workshop: Green that I love you Green. This workshop is intended for environmental activists in the region. It seeks to provide educational tools for community social education in order to raise awareness of the effects of citizens’ behavior against the environment to generate public policies that advance towards protection against climate change. format will be in the form of a conference and exchange of ideas. It will last 20 hours, divided into 10 sessions of 2 hours each. In it 10 students will participate and the speakers or teachers will be specialists and academics related to the subject.
  4. Fourth Workshop: Media, perspectives and development. This workshop is intended to analyze the evolution of the media in Latin America, as well as their use to generate changes, especially the use of social networks. It will last 20 hours, divided into 10 sessions of 2 hours each. In it, 10 students will participate and the speakers or teachers will be influencers and opinion leaders.
  • Post Articles journalists in NewGenerationNews magazine. These articles are related to the topics on which the project focuses. They are born from the experiences (by way of evaluation) of the workshops described above. The philosophy of the Journal is liberal and non-partisan with a high humanistic level. The mission is to inform, educate and analyze the Latin American reality, it is destined to Latin America from the European experience. It is also a reference point for the stories of Latin American refugees in the Netherlands. The target audience is very diverse, due to the diversity of topics. Readers can give their opinion and comment through the web platform itself or the application for mobile devices. Until now, the articles that are published have a reach of more than 1K views per post. The form of writing will be free, from stories, opinion articles, research and interviews will be admitted. Currently, the news website has a reach of almost 20k, in this case, the information is shared (in the case of Facebook) on two more platforms, El Mambí Gusanito (facebook) 8778 followers and NewGenerationNews (facebook) 6802 followers. The platform also has a presence in Twitter, Instagram and YouTube.
  • Create public campaigns to educate society about the human rights violations that occur in the region, with greater emphasis on the Cuba-Venezuela-Nicaragua trinomial.

This is of vital importance, managing to develop social impact campaigns, whether in the media, with paid advertising, or in strategic places, both in the region and in other parts of the world where necessary. This would be related to our Communications Plan. These campaigns will also use our communication platforms on social networks.

The campaigns would focus on denouncing human rights violations (at least 3 a year), political prisoners (at least 3 a year) and support to civil society (at least 3 a year) The campaigns will be evaluated according to the level impact, this is given in the number of people reached:


  •  High Impact (2000 people)


  • Medium Impact (1000 People)


  •  Low Impact (500 people)


These campaigns are also linked to the report to European institutions and European governments on violations of human rights in Cuba.


Evaluation Plan


The main purpose of this plan is to ensure that the necessary evaluation tasks are carried out in the program as well as to have the data available to carry out such activities. On the other hand, its integration into the program, from the beginning of its application, makes it possible to understand it as an integral part of it, facilitating an interaction, pertinent and at the right time, between those responsible for the evaluation and the managers of the measures ; It also ensures that: 

  1. a) all appropriate assessment activities are carried out;
  2. b) Adequate and sufficient resources will be available, particularly to facilitate programming and prepare the annual performance report in the corresponding years. At the same time, the necessary information will be available to demonstrate provisional progress towards the program objectives and to prepare the corresponding reinforced end-of-year report;
  3. c) the data required for the evaluation will be available at the appropriate time and format. 

In this way, it will be possible to analyze whether they have: 

  • achieved the objectives set in the program (effectiveness),
    • optimized the use of financial resources (efficiency or performance), • satisfied the most important needs (relevance), and
  • obtained improvements in the situation in the region thanks to the program (impact). 

Evaluation Questions

  • Planning Issues How well was the initiative planned and how well was the plan implemented?  
  • Objective evaluation: How well has the program achieved the established objectives?
    • How many people participate? How many hours are the participants involved?
    • Possible methods to answer these questions: monitoring system, survey among team members about satisfaction with results, goal achievement scale.

Impact on participants: What differences and of what type has the program or initiative made in its change objectives? 

         How has behavior changed as a result of participation in the program? Are the participants satisfied with the experience? Were there any negative results as a consequence of having participated inprogram

  • the Community Impact: What difference and in what kind has the program or initiative made in the community as a whole?
    • . What was the result of the program? Were there any negative results from the program? Are the benefits greater than the costs of the program?
    • Possible methods to answer these questions: Behavior surveys, key informant interviews, community level indicators.


Monitoring and feedback system

This evaluation method has three main elements:

  • Process Measures: based on the implementation of the initiatives.
  • Outcome measures: based on the results of the presentation of petitions to parliaments
  • Observation system: tracking the impact of the campaigns, number of interactions, level of reach