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  • Latin America

Latin American Leadership Academy

$ 112,000.00 Needed Donation


This project aims to achieve the empowerment of civil society organizations to guarantee their full participation and assume responsibilities in the spaces that guide the local development process. and the construction of full citizenship. Based on new skills such as the use of social networks, the identification and training of change agents (natural social leaders), as well as conflict management. The work is aimed at transforming the practices of understanding and application of democratic rules and citizen participation in the communities. Along these lines, it offers tools so that the beneficiaries incorporate the issues and problems of social reality into their activism, with an approach that values ​​diversity and promotes equal rights for all citizens. It is intended primarily for Latin America, with special emphasis on Cuba, Nicaragua, and Venezuela.

The Academy strives to produce a new generation of public policy leaders unwavering in their commitment to free enterprise, democracy, the defense of human values and the fight against climate change. To accomplish this, the Academy identifies, recruits, trains, and places agents of change in government, politics, and the media. In addition to providing knowledge to certain agents that can lead an economic agenda in their nations, and how they can make their economies more functional and green, as well as being actors of fairer societies with respect for human rights.


A new ghost is haunting Latin America: fueled by populism, the economic crisis, corruption, violence and eternal inequalities. The convulsive Latin American reality seems to bring a new conflict every day, but given the regional fragmentation and heterogeneity, it is necessary to clarify the differences of each of the struggles so as not to fall into apocalyptic approaches.

Well, to dictatorial regimes associated with a constant and degrading violation of human rights, Venezuela and Nicaragua, join countries where the problems are centered on the economic,

such as Argentina and Chile, on social struggles, such as Ecuador, on political instability, like Peru, or in insecurity and terrorist and social violence, like Colombia and Mexico.

It has also been hit by drug trafficking, insecurity and corruption. Likewise, today there are serious dangers for the stability of the region, the presence of dictatorships such as the Cuban one, which has financed and organized extremist movements in several countries and has managed to destabilize democratically elected governments 

  • Political Participation 

Independent governors and mayors are already legion in practically all the Latin American republics, causing an unintelligible atomization of the representation of political life, which manifests the decline of a facet of representative democracy based (until now) on parties. It is about a “presidentialization of political systems and electoral campaigns”, increasingly focused on the personality of the candidate and not on the machinery of the parties, consequently eroding the institutionalization of politics (the contest is about independent individuals with their own ideas and programs rather than parties with structures, ideologies and teams). Thus, the data from the latest report by the Latinobarómetro Corporation is incontestable: public opinion’s trust in parties is the lowest (15%) of all the political institutions asked about. The risks of this situation are high, because in a very short time the politics of Latin America could be pregnant with outsiders, caudillos, unscrupulous rich men or populists with incendiary speeches. Recovering the institutionality of political representation (returning trust in political parties) will be one of the great tasks to be faced by the Latin American political class. 

The irruption of the Protestant churches: Latin America continues to be predominantly Catholic. But the data reveals a growth of both secularism and Protestantism in the last quarter century. A reality that has translated into a greater public presence and more political weight. Thus, for example, Guatemala already has an evangelical president, Jimmy Morales. And in Costa Rica, the evangelist Fabricio Alvarado came out on top in the second electoral round. Similarly, in Brazil Jair Bolsonaro in Brazil. And in Colombia there were two electoral lists identified with evangelical Christian groups: the Mira Movement and Justa Libres. 

  • Insecurity and Inequality 

Latin America has 8% of the world’s population but accounts for 33% of the murders in the world. These figures show a terrible reality: Latin America continues to be the most violent and unequal region on the planet, although many countries have reduced poverty in economic terms during the last decade. As recently denounced by the organization InspirAction/Christian Aid, in the entire region the per capita income of the richest 10% is 14 times more than that of the poorest 40% of the population. Inequalities in many areas. 45 million indigenous people and 150 million people of African descent represent more than 30% of the population of Latin America, but they are the population with the least income and the fewest opportunities to access education and public services. For their part, women monopolize a large part of informal work, and suffer from the scourge of gender violence, to such an extent that Latin America is one of the most violent regions in the world. Suffice it to remember that of the five most dangerous countries for women in the world, four are in the region, with El Salvador being the country with the highest rate of homicides of women on the planet.

  • Environment 

“Overexploitation and unsustainable use of natural resources; air, land and water pollution; increase in the number of invasive alien species and climate change, are, among others, the causes of the degradation, reduction and loss of biodiversity in Latin America”, according to reports from the Intergovernmental Scientific-Policy Panel for Biodiversity and Ecosystem Services (IPBES). About 35% of the world’s mammals, 35% of the reptiles, 41% of the birds, and 51% of the amphibians in the world live in the American continent, but they are receiving increasing threats 

That is why, from the Foundation NewGeneration present the Latin American Leadership Academy Proposal. The Academy seeks to reach young people so that they can promote the necessary changes in their countries. For this, it will be directed to several functions. One of them would be training or education in areas such as: human rights, government systems, governance, free markets and international politics. A second line of action would be the creation of Forums organized with other civil society organizations derived from the topics previously discussed in the training. The difference is in the use of new technologies for this purpose.


  1. Successfully present projects of social solutions and public policies on a small scale (3 in total with a maximum duration of 3 months)
  2. Promote freedom of information and civic activism.
  3. Promote the contents of a humanistic and transforming nature present in the Declaration Universal Human Rights, in order to contribute to the construction of societies democracy based on pluralism.
  4. Develop educational strategies aimed at popular sectors, community organizations, NGOs, students and workers. The organization can work under the tools methodological courses, workshops, forums and talks.
  5. The creation of a research center that collects and reports on the economic and social situation of Latin American nations
  6. The creation of multimedia content to reach the public more easily (Podcast, Online Television, Videos, etc.)
  7. The distribution of academic content on previously raised ideas (Books, articles, Documents, etc.)
  8. The creation of an academic space where new ideas about freedom, justice and democracy are formed and debated.
  9. The creation of a study group and/or committee on climate change to prepare reports on the current state of the countries regarding the environment.
  10. The promotion of an economic program that helps to liberalize the Latin American economies.
  11. Promote the contents of a humanistic and transforming nature present in the Declaration Universal Human Rights, in order to contribute to the construction of societies democracy based on pluralism.


1) Creation of the Information Center for Development which will have the task of compiling information on the State of Human Rights, economic and social development and the incidences of climate change. This center will be established in the first days of the start of the project and will function throughout the duration of the project; It will be based on the search for constant information and will be freely accessible. He also plans to work with volunteers in different fields. By December 2021, the Center will prepare 2 annual reports, one for Human Rights and the other for economic and social development and its impact on climate change.

2) The creation of multimedia content to be able to reach the public more easily (Podcast, Online Television, Videos, etc.) For this we will use the new technology tools. The idea is to make an informative program every week (Youtube, Facebook and Podcast) with various guests, academics, activists, journalists, etc. Also upload on the networks with which we have frequent content of educational analyzes regarding democracy, free market, experiences of other nations, effects of public policies for climate change, governance and modern activism (use of social networks)

3) Identify possible agents of change in Cuba, Venezuela and Nicaragua.

why NewGenerationisfocuses on identifying those -agents- that can generate states of opinion and/or necessary changes at the local level. This would help create a pool of useful assets to move the masses in different contexts. (See experiences of the former Communist Republics in Eastern Europe)

After identifying them, work with them on the concept of -non-violent struggle- adapted to the particularities of the country.

For this we would initially work with allied organizations in Cuba, Venezuela and Nicaragua, these would be: Corriente Martiana (Cuba), Cuba Decide, Movimiento 19 Abril (Nicaragua) and Vente Venezuela (Venezuela)

. Later they would be extended to other allied groups and organizations.

Identification process: these people will be identified according to the following characteristics

  1. Acts beyond the immediate objectives, actively participating in the development of ideas or solutions.
  2. Associates and connects questions, problems, and ideas from different fields. 3. Takes calculated risks when he sees fit.
  3. Look for opportunities to experiment with different ways of doing things. 5. Challenge the status quo and established schemes. It questions the way things have traditionally been done.
  4. Is sensitive to situational forces that promote or inhibit ideas of change. 7. Evaluate the ideas of others with a positive attitude.
  5. Generate new ideas on your own initiative.
  6. Involve others in the change.
  7. Put new ideas into practice.
  8. Obtains and provides resources to enable implementation of change initiatives. 12. Promotes creativity and innovation.
  9. Networks to identify those who could bring new perspectives. 14. Serves as a model of the change he expects from others, he is a leader.
  10. Values ​​and recognizes those who take initiatives and act creatively.
  11. Visualize changes as opportunities

Training Plan: 

After identifying the -change agent- they would be subjected to training in 6 parts or workshops of 2 hours each in small groups (no more than 10 people). Activists such as Rosa Maria Paya and Mariana Corina Machado will participate in them, as well as political actors who apply non-violent struggle.

  1. Know yourself (motivational) promoters would make a list of five or more of their skills and think about how these would be useful to lead in their community and how you can replicate the information. Your strengths and interests are valuable tools and would help determine roles within the project, whether in communication, actions or social networking. Confidence increases when they are aware of what they can contribute.
  2. First step. Involve your environment. Think of five or more of your friends with whom you can share information about human rights, healthy democracy, and social change. Consider how you feel most comfortable involving other people. Do you like to be at the forefront of the action or are you more comfortable sharing words and images with your online communities? Launch what feels good to them.

III. Second step. Expand the information. Practice how you would speak to other people, a larger audience. Thinking of ways to start a conversation or broach the topic of human rights and democracy can help them feel more comfortable and confident. There is no wrong way to reach other people. Carefully consider how you might speak to different audiences such as friends, parents, teachers, and fellow students.

  1. Identify allies. Who are the people in your life who support you and listen to your voice? You can think of some allied people, go to them. If not, is there someone you trust in the school or community that you would like to involve in your activism?
  2. Independence. Search the community for resources that can have a positive impact. Every community is different, so you may need to do your research and ask around to find community partners. Either get involved in activism with other organizations or with your own initiatives. These can be from distributing propaganda in a certain area, to creating social action groups.

SAW. Give them the tools. At the end of the training, the promoters will present short-term ideas according to their area of ​​action. And follow up. To this end, working groups would be created where the impact of the promoters’ actions in the different areas would be evaluated. The serious measurement, number of people reached, number of activities carried out, number of new promoters.

4) Launch small-scope calls that focus on project priorities, these actions will be small-scale to be developed in the communities (there will be 3 projects in total, 1 for Central America, another for the Caribbean and another for South America) and for the which will be allocated $1,000 each. This call will be made in the form of a contest; Only 3 projects will be approved to be developed in 3 months in small communities, these projects will be approved under the criteria of:

  • Fight against climate change where the community is involved
  • Public campaigns for the strengthening of Human Rights
  • Small local initiatives of entrepreneurs

These projects aim to involve communities in the process of awareness, analysis and problem solving and thus identify the advantages for its large-scale application.

5) Carry out training workshops “Latin American Classrooms”. There will be 4 workshops that will be given throughout the year. They will last 20 hours each.

  1. First Workshop: Democracy in the Americas. This workshop is aimed at the new generations of activism, especially in the areas of feminism, the LGBT community, people of African descent, and participatory democracy. The impact of these issues when building democratic societies. The effective application of the law and the impact of corruption when building stable states. The format will be in the form of a conference and exchange of ideas. It will last 20 hours, divided into 10 sessions of 2 hours each. 10 students will participate in it and the speakers or professors will be recognized activists in the region, ambassadors, political analysts and acting politicians.
  2. Second Workshop: Growing and Fair Economy. This workshop will be aimed at young entrepreneurs. It would serve to promote economic programs that help liberalize Latin American economies, based on the knowledge of Friedrich A. Hayek, Ludwig Von Mises, and Milton Friedman. The format will be in the form of a conference and exchange of ideas. It will last 20 hours, divided into 10 sessions of 2 hours each. 10 students will participate in it and the speakers or professors will be students from Latin American universities, managers of small European companies that operate in the area.

III. Third Workshop: Green I love you Green. This workshop is intended for environmental activists in the region. It seeks to provide educational tools for community social education in order to raise awareness of the effects of the behavior of citizens against the environment to generate public policies that advance towards protection against climate change. format will be in the form of a conference and exchange of ideas. It will last 20 hours, divided into 10 sessions of 2 hours each. 10 students will participate in it and the speakers or professors will be specialists and academics related to the subject.

  1. Fourth Workshop: Media, perspectives and development. This workshop is intended to analyze the evolution of the media in Latin America, as well as their use to generate change, especially the use of social networks. It will last 20 hours, divided into 10 sessions of 2 hours each. 10 students will participate in it and the speakers or teachers will be influencers and opinion leaders.

6) Publish journalistic articles in the magazine NewGenerationNews. These articles are related to the topics on which the project focuses. They are born from the experiences (by way of evaluation) of the workshops described above. The philosophy of the Magazine is liberal and non-partisan with a high humanistic level. The mission is to inform, educate and analyze the Latin American reality, it is intended for Latin America from the European experience. It is also a benchmark for the stories of Latin American refugees in the Netherlands. The target audience is very diverse, due to the diversity of topics. Readers can review and comment through the web platform itself or the application for mobile devices. Until now, the

articles that are published have a reach of more than 1K views per post. The form of writing will be free, they will be admitted from stories, opinion articles, investigations and interviews. Currently, the news website has a reach of almost 20k, in this case, the information is shared (in the case of Facebook) on two more platforms, El Gusanito Mambí (facebook) 8778 followers and NewGenerationNews (facebook) 6802 followers. The platform also has a presence TwitterInstagram, on and _Youtub.

7) Create public campaigns to educate society about the human rights violations that occur in the region, with greater emphasis on the Cuba-Venezuela-Nicaragua trinomial.

This is of vital importance, managing to develop social impact campaigns, whether in the media, with paid advertising, or in strategic locations, both in the region and in other parts of the world where necessary. This would be related to our Communications Plan. These campaigns will also use our communication platforms on social networks.

The campaigns would focus on denouncing human rights violations (at least 3 per year), political prisoners (at least 3 per year) and support for civil society (at least 3 per year) The campaigns will be evaluated according to the level of impact, this is given in the number of people reached:

– High Impact (2000 people)

– Medium Impact (1000 People)

– Low Impact (500 people)

These campaigns are also linked to the report to the European institutions and European governments on human rights violations in Cuba.

Evaluation Plan 

The main purpose of this plan is to ensure that the necessary evaluation tasks are carried out in the program, as well as to have the data available to carry out such activities. On the other hand, its integration into the program, from the beginning of its application, makes it possible to understand it as an integral part of it, facilitating an interaction, pertinent and at the right time, between those responsible for the evaluation and the managers of the measures. ; it also ensures that:

  1. a) all appropriate activities for the evaluation will be carried out;
  2. b) Adequate and sufficient resources will be available, in particular to facilitate programming and prepare the annual execution report in the corresponding years. At the same time, the necessary information will be available to demonstrate the provisional progress towards the objectives of the program and prepare the corresponding reinforced report at the end of the year;
  3. c) the data required for the evaluation will be available at an appropriate time and in an appropriate format. In this way it will be possible to analyze if the following have been:
  • achieved the objectives set in the program (efficacy),
  • optimized the use of financial resources (efficiency or performance), •satisfied the most important needs (relevance), and
  • obtained improvements in the situation in the region thanks to the program (impact).

Evaluation Questions 

  • Planning issues How well was the initiative planned and how well was the plan implemented?
  • Objective evaluation: How well has the program achieved the stated objectives?

○ How many people participate? How many hours are the participants involved? ○ Possible methods to answer these questions: monitoring system, survey among team members about satisfaction with results, goal achievement scale.

Impact on participantsWhat differences and of what kind has the program or initiative made in its objectives of change?

How has behavior changed as a result of participating in the program? Are the participants satisfied with the experience? Were there any negative outcomes as a result of participating in the program

  • Impact on the communityWhat difference and of what kind has the program or initiative made to the community as a whole?

○ . What was the result of the program? Were there any negative results from the program? Are the benefits greater than the costs of the program?

○ Possible methods to answer these questions: Behavioral surveys, key informant interviews, community level indicators.

Monitoring and Feedback System 

This evaluation method has three main elements: 

  • Process Measures: based on the implementation of the initiatives.
  • Results measures: based on the results of the presentation of petitions to parliaments
  • Observation system: tracking of the impact of the campaigns, number of interactions, level of reach